The term Unique Selling Proposition (USP) was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. This marketing concept was proposed as a theory to explain a pattern in successful television advertising. Over a period of time however, this theory was replaced by positioning of a product in the customer’s mind. That determines and uniquely differentiates, the recall value of a product or service.
Many a times, while meeting with investors and advisers, I was asked about the positioning of our product Appsterix Virtual Mobility (AVM). The benefits of using delivered Android on all devices … Read more