Matrix Partners India today announced that it has invested in the first institutional round of funding for Red Monster Games India Private Limited, which will build mobile social games for the India market across the Casino, Arcade, Casual and Invest Express categories.

Kunal Kapur, the co-founder and CEO, has experience in social gaming at Zynga. He has previously founded SnatchKing Online and is an alum of ISB and Carnegie Mellon His co-founder and CTO, Kiran Upadhya, has worked previously with Zynga and SupportSoft.

“Our vision is to build the largest, mobile-first, social gaming company out of India. We believe Read more

Matrix Partners India invests in Red Monster Games


FreeCharge, an online platform run by Accelyst Solutions pvt ltd. that lets users to  add money to their prepaid mobile phone plans or pay utility bills online easily and in turn earn coupons, has raised a $33 million Series B from returning investor Sequoia Capital, as well as Sofina, and RuNet. Freecharge has raised Rs 20Cr from Sequoia Capital earlier in 2012.

Money will be deployed primarily in marketing activities, new advertising platforms and acquisitions. FreeCharge plans to grow both organically and via acquiring companies. Recently they acquired 2 startups – WishBerg and Preburn. FreeCharge is Mumbai based … Read more

Freecharge raises $33M in series B round


The term Unique Selling Proposition (USP) was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. This marketing concept was proposed as a theory to explain a pattern in successful television advertising. Over a period of time however, this theory was replaced by positioning of a product in the customer’s mind. That determines and uniquely differentiates, the recall value of a product or service.

Many a times, while meeting with investors and advisers, I was asked about the positioning of our product Appsterix Virtual Mobility (AVM). The benefits of using delivered Android on all devices … Read more

Value – like no other

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Matrix Partners India today announced that it has picked up significant minority stake in Hearing Plus, an audiology and speech therapy chain.

Mr. Somenath Mukherjee, Founder and Managing Director said After graduating from NIHH, I realized that the diagnosis of hearing disability and penetration of hearing aids in India is less than a 10th of developed economies. As social taboo related to wearing hearing aids wanes, I founded Hearing Plus to address patient needs with focus on affordability and convenience. From Kolkata in 2006, we see ourselves as Pan India network by 2015. I strongly believe that partnering Read more

Matrix Partners invests in Hearing Plus








Most recently, a friend of mine, a Software Developer came to know that his startup is shutting down, and he will lose his job soon. Well, his fate is better than another colleague, who lost his job on a day’s notice. Startups are great, when they do well, or seem to do wellSo, while many of us are excited about startups, we need to understand why we should join a start-up.

From my startup experiences at Appsterix, which I founded, Inmobi which I joined very early, and Unitedlex where I worked … Read more

When to join a startup