Value – like no other

 

The term Unique Selling Proposition (USP) was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. This marketing concept was proposed as a theory to explain a pattern in successful television advertising. Over a period of time however, this theory was replaced by positioning of a product in the customer’s mind. That determines and uniquely differentiates, the recall value of a product or service.

Many a times, while meeting with investors and advisers, I was asked about the positioning of our product Appsterix Virtual Mobility (AVM). The benefits of using delivered Android on all devices … Read more


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Matrix Partners invests in Hearing Plus

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Matrix Partners India today announced that it has picked up significant minority stake in Hearing Plus, an audiology and speech therapy chain.

Mr. Somenath Mukherjee, Founder and Managing Director said After graduating from NIHH, I realized that the diagnosis of hearing disability and penetration of hearing aids in India is less than a 10th of developed economies. As social taboo related to wearing hearing aids wanes, I founded Hearing Plus to address patient needs with focus on affordability and convenience. From Kolkata in 2006, we see ourselves as Pan India network by 2015. I strongly believe that partnering Read more


When to join a startup

 

 

 

 

 

 

Most recently, a friend of mine, a Software Developer came to know that his startup is shutting down, and he will lose his job soon. Well, his fate is better than another colleague, who lost his job on a day’s notice. Startups are great, when they do well, or seem to do wellSo, while many of us are excited about startups, we need to understand why we should join a start-up.

From my startup experiences at Appsterix, which I founded, Inmobi which I joined very early, and Unitedlex where I worked … Read more


WeareHolidays raises investments from Matrix Partners India

Matrix Partners India today announced that it has acquired a significant minority stake in WeAreHolidays, India’s leading online marketplace for booking customized holiday packages. Matrix Partners India along with the existing angel investors Blume Ventures and GSF Superangel Investors, co-invested in this round of equity funding for the Company. WeAreHolidays will use the funds to grow its business and deepen its technology and analytics expertise.

Indians travelling overseas for leisure alone is a $5 to $7 Billion market and is growing at 40% annually. 10% of this comprises complex customized holidays, a segment which is growing much faster than Read more


Vizury raises $16M led by Intel Capital and Ascent Capital

 

 

 

Bangalore-based digital CRM firm Vizury today announced a $16 million Series C funding round led by Intel Capital with participation from Ascent Capital and existing investors, Nokia Growth Partners and Inventus Capital. This brings the total funds raised by Vizury to $27 million; Ojas Ventures had participated in the two earlier rounds.

Chetan Kulkarni, co-founder and CEO, Vizury said, “The funds will be used to drive product innovation on our mobile and cross-channel propositions and to scale operations in existing markets, especially in China, Japan, LATAM, Middle East and Korea. We are also evaluating our options of entering the US market.”

Vizury, last year, launched a comprehensive mobile advertising … Read more