Traction can lead to IPO
Can you believe sites like 123Greetings can go public, its just simple flash based e-cards service provider with an inventory of 20k cards. I have used their service during my college days and you would have send cards to your friends via 123Greetings. I was in a impression that 123Greetings is US based portal and was excited and surprised to find its a product of Kolkotta based Intrasoft technologies. Its been in operation since 13 years
Let’s dig into the reasons which propelled 123Greetings IPO- Its revenue depends only on online advertising. Currently, 65% revenue and 60% online traffic come from the US while the rest is from India, Its US #2 greeting site as well. Have a look at their monthly traction -
|
Worldwide |
|
| Unique visitors (estimated cookies) |
7.4 M |
| Unique visitors (users) |
4.6 M |
| Reach |
0.3% |
| Page views |
74 M |
| Total visits |
11 M |
| Avg visits per visitor |
2.4 |
| Avg time on site |
9:50 |
This is some mind blowing statistics!!
According to its prospectus filed with the market regulator Securities and Exchange Board of India, Intrasoft posted revenue of Rs21.38 crore and profit of Rs5.3 crore in the last fiscal. At the lower end of its price band of Rs137-145 per share, Intrasoft hopes to raise roughly Rs50 crore from the issue.
The firm’s market capitalization will thus hover around Rs200 crore—eight times its revenue for the past year, and nearly five times more than the net worth of the firm, which stood at Rs37.6 crore on 30 September 2009.
So moral of the story – company can go public if you are making money solely coming from advertisers 
-Hitesh, vcBytes.com
Amit said,
Wrote on March 27, 2010 @ 9:57 pm
You are right this will start a new trend in india. And hopefully open gates for these kind of websites
Pria said,
Wrote on March 28, 2010 @ 8:38 pm
Waow – these stats sure came as a shock for me.. Ppl spend close to 10 minutes on this site? thats awesome!
Bhushan said,
Wrote on March 29, 2010 @ 7:54 am
Many would not even think this is as Indian venture. Really good stuff and shift for online businesses. They took long to be here, may be some smarter ones can reach faster in current market. May be this will spur few more resignations in companies starting Greetings sites…
ashes said,
Wrote on April 14, 2010 @ 8:19 am
The most surprising part for me was that it is an Indian company! Average time for me would be much more than the statistical average; I used to take a lot of time deciding on which card to send, and ultimately ending up sending multiple cards.
Regarding ad money, do I even need to mention Google?