GETIT gets 20Cr investment from Helion Ventures
GETIT the publisher of yellow pages and directories in India have received 20Cr investment from Helion Venture Partners. GETIT now offers integrated digital and print offerings in the local search and classifieds space. Getit’s local search product has partnered with MapMyIndia for map information and currently its quite erroneous. New investment will be utilized mainly in developing mobile and web based products.
GETIT USP is their data categorizations and its been done quite well. The company, which was started in 1986, claims to have over 5 million businesses listed, 20 million users and over 75,000 advertisements . Their telephone directories and Yellow Pages are distributed in over 35 cities, and they publish over 3.5 million directory copies.
Prominent local search players in India are – Justdial, Asklaila, Quickr. Will GETIT can compete with Justdial?
-Hitesh, vcBytes.com
