Ideas|Products|Startups|VCs

StratosHear, a leading mobile media company, yesterday announced the launch of MobiAdz, its premium mobile advertisingnetwork. With MobiAdz, StratosHear has expanded its mobile advertising offerings from rich audio advertising to include mobile Internet ad formats—such as banner, video and text—and has emerged as the one-stop solution for all advertisers embracing the mobile medium.

StratosHear has deep experience working with leading telecom operators to ad-enable their subscriber base through its multi-channel, telco-grade ad platform. StratosHear has worked with top global and national brands to deliver excellent brand campaign results with its AdRBT product that delivers radio-style ad placement on caller tunes.

The company has leveraged this experience in designing MobiAdz from the ground up. Furthermore, they have incorporated artificial intelligence—or self-learning—into the proprietary algorithms that power MobiAdz and that are used to ensure optimal ad targeting and strong campaign results. As such, the MobiAdz engine goes beyond the traditional ad networkapproach to deliver advanced campaign optimization techniques for its publisher and advertiser partners.

MobiAdz has received an incredible reception from the marketplace. Over 100 publishers across various verticals have registered with MobiAdz, which is now serving tens of millions of ad impressions per month across 200 countries.

MobiAdz uniquely positioned to offer the broadest set of mobile advertising solutions that can reach the breadth of mobile consumers, from the entry level handset to the highest end smart phone user, and from a rural village in India to anywhere in the world.”

Publishers too will benefit from StratosHear’s launch of MobiAdz. The company’s approach of having a strong media sales team in-house to reach the broadest set of advertisers for both brand and performance campaigns, will help publishers to more effectively monetize their inventory.

The idea of most consumers having their mobile device with them at all times coupled with the emerging technologies being built into today’s devices, bring a wealth of opportunity to marketers. With MobiAdz, advertisers are able to fine-tune their campaigns based on their needs and to measure performance based on metrics and real-time reporting. The ultimate result? More effective campaigns and a stronger return on investment.

Direct Competitors – AdMob (bought by Google) and Inmobi (backed by Sherpalo ventures and KPCB)

-Hitesh, vcBytes.com

Citrix Systems today announced its strategic expansion plans for India, including moving its research and development (R&D) team to a new facility in Bangalore, second in size only to that of the US R&D organization, as well as expanding its sales team and opening to a new sales office in Mumbai to accommodate them.

Citrix CEO Mark Templeton today opened the new R&D centre and detailed the company’s expansion plans for India. The new facility will handle all aspects of research including design, coding, functional testing, engineering, management. As a result, Citrix can better partner and interact with its customers as early as the product development stage, in order to provide them with the best solution to meet their business needs.

“India has some of the best information technology talent in the world and the expansion of our R&D team here ensures we can take best advantage of this highly regarded expertise,” said Templeton.

Citrix has five R&D centres worldwide, with other facilities in the United States, the United Kingdom, Australia and Japan.

Rakesh Singh, Vice President and Managing Director for Bangalore Research and Development said the local team was responsible for the development of key products for Citrix and that they were extremely proud of the leading edge products that were conceived, developed and ultimately brought to market due to Indian know-how.

Sanjay Deshmukh, Area Vice President, India Subcontinent at Citrix, said: “As a rapidly growing market, India holds immense potential for our company and we are proud that we can meet the demands of this dynamic, expanding market with a strengthen sales and R&D team.”

-Hitesh, vcBytes.com