Startup Names
What is there in a name? Googol transformed into Google after receiving their first cheque with later name, Yahoo! is Yet Another Hierarchical Of Officious Oracle. From the exterior view a set of startup founders spend lot of time in naming their company or product. It is one of the most difficult decision they indulge in since naming a company is largely subjective and need to understand the rational behind each choice of name. For this reason, the process often becomes one that antagonizes the company for too long and it shouldn’t be that way.
Best way is to have couple of people generating and filtering out the options, once the list of names is ready it should be discussed with different user group like advisors, marketing folks, investors etc and better to have debate for each choice of name. Situation is further greatly annoyed limitations of .com domain names available these days or the willingness of everyone to pay up for one that’s blocked.
Thumb rules for naming a startup/product -
- Name should evoke what company does
- Name should have four to seven letters for simplicity sake
- It should be simple to pronounce and no mistake user should do while typing the URL
