13 Jul, 2010
Ad Network apple InMobi KPCB Publishers Sherpalo Ventures Yahoo
Inmobi has raised $8m venture capital from existing VCs - KPCB and Sherpalo Ventures. Inmobi is a bangalore based mobile Ad network which serves nearly 17billion ad impression per month globally.
InMobi offers advertisers, developers, and publishers a dependable global mobile advertising platform other InMobi has invested in building a highly scalable, mobile customer discovery ad network leveraging its unique analytics engine AdROItTM to optimize ad serving in real time.
Interestingly there was a strong buzz in the market that Yahoo and Apple had shown interest in acquiring inmobi but it didnt materialize.
Inmobi was founded in 2007 by Naveen Tiwari, Amit Gupta and Abhay Singhal
Last year they had rebranded itself to inmobi from mKhoj, check out here.
-Hitesh, vcBytes.com
4 Mar, 2010
Ad Network Intel Capital July Systems mobile platform Publishers
July Systems bangalore based Mobile platform company raised $7M led by Intel Capital and existing investors Footprint Ventures and Sequoia Capital also participated to maintain their equity in the company.
July Systems’ Mi™ Platform offers end to end solutions that enable brands publish, distribute, monetize inventory and personalize services for consumers on the mobile internet. The Mi™ Platform is the industry`s first next generation Mobile 3.0 publishing platform that offers innovative features such as Cross - platform publishing and distribution, Freemium model based monetization, Personalized push based customer relationship management.
Rajesh Reddy, Founder & CEO of July systems said funds will be utilized in expanding technology and operations team. Rajesh Reddy is a serial entrepreneur and has founded Unimobile which was acquired by Verisign. July systems has offices in Bangalore, New York and Los Angeles.
Unimobile Prominent Clients includes NDTV, ibnlive, moneycontrol.com, NBA, National Geographic, Fox Entertainment group.
-Hitesh, vcBytes.com
4 Nov, 2009
Ad Campaign Publishers Startup
Reachwide is a start up web service that automates the entire ad booking process for the print media advertisers. The service provides a completely online and intuitive workflow to create, book and manage print ad campaigns.
Advertisers get publishing rates, dates, schemes and packages information, and using a friendly interface, create and book their print campaign online. Regular advertisers maintain their advertising history with various publishers for auditing and reference purposes and also benefit from the campaign pause, update and re-run tools. In addition to the automation, the service provides a strong pan-India coverage that enables advertisers to precisely reach as local or as global audience as required for their campaign.
Reachwide.com strength is its easy and friendly workflow that simplifies the whole process of booking print ads.
The online service is available in two flavors, one for the individuals and micro-SME advertisers with simple classifieds requirements and the other for big businesses with graphics intensive display ads, custom layout and custom pricing requirements.
-Hitesh, vcBytes.com
