Ideas|Products|Startups|VCs

Komli media an online Indian ad network has raised $6M from existing investors - Nexus Venture Partners, Helion Venture partners and DFJ.   The funding will be used to accelerate the company’s overall growth including its expansion across Asia Pacific.

In 2007 Komli has raised $7m from the above mentioned VC firms.

The funding will aid the company to continue investments in the following core businesses:

• Premium Brand Solutions - Komli Media will continue to build on its already strong set of exclusive high quality publisher relationships across the region.  The company will also invest in bringing the next generation of video, mobile and brand measurement solutions to the market

• Performance Marketing - The company will invest further in its core performance optimization platform to help improve ROI for marketers and increase yields for publishers

• Audience Measurement - The company will continue to increase its panel size and bring more audience measurement solutions that will deliver significantly greater data and insights to marketers and agencies

“With India’s Internet user base growing over 50 million and increasing broadband penetration, we see an acceleration of growth in the digital advertising market. The largest brand advertisers in India are now demanding a much higher share of digital and social media in their overall marketing plans. We will continue to make India a top priority of our growth plans”, said Prashant Mehta, Chief Operating Officer of Komli Media.

Komli last month acquired Australia based PostClick a leading site representation firm, covered here.

-Hitesh, vcBytes.com

PubMatic the sell-side ad platform, has raised $7.5 million in a third round funding.The series C is round led by existing investor Helion Venture Partners. Existing partners Draper Fisher Jurvetson and Nexus Venture Partners also participated. In all, Pubmatic has raised $18 million.

The new funding will be used to accelerate the adoption of PubMatic’s  set of new offerings, including: an impression-level ad auction with real-time bidding; global demand representation; audience analytics and monetization; enhanced brand control and data safety; guaranteed inventory yield management; and enterprise ad operations support. For the first time ever, sales and ad operations teams can manage all ad revenue from a single dashboard and gain new insights into inventory and pricing across non-guaranteed and guaranteed inventory channels. This will allow publishers to find new ways of selling existing inventory and improve the value of the inventory sold by their direct sales force.

Pubmatic’ management technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including IAC, The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.

-Hitesh, vcBytes.com