Personal finance Startup iTrust acquired by Karvy

Gurgaon based personal finance startup iTrust Financial Advisors has been acquired by Karvy Private Wealth, the deal details has not been disclosed. Karvy has bought all the assets and operations of iTrust which mainly operated in NCR, Bangalore and Hyderabad.
iTrust was founded in mid 2006 by Dhruv Agarwala and Kartik Varma both Haravard Business School Graduate. iTrust raised investment in 2007 from Angel investors and have 150+ workforce Pan India.
iTrust works on both online and offline model, engages with users in their home loan, personal loan, mutual funds and other financial product execution. They charge fees from product manufacturing firms by selling their products and also on commission basis from end customers for processing their loan documents.
On iTrust platform a user can create and track financial planning, iTrust also has immense information on loans, life insurance, health insurance and user can gain information on the processes, can analyze/compare various financial products from manufacturers.
With this acquisition, Karvy will grow its wealth management and financial planning business. This will also enable the company to enter tax preparation and filing service thereby becoming one of the largest non banking wealth management businesses.
Lets have a look at monthly traction at iTrust -
|
Unique visitors (users)
|
– | 57K |
|
Page views
|
– | 290K |
|
Total visits
|
– | 93K |
|
Avg visits per visitor
|
– | 1.6 |
|
Avg time on site
|
– | 4:30 |
-Hitesh, vcBYtes.com








