Chakpak Revised
Chakpak is like Indian flixster which provides loads of information about movies, film personalities. They have some fun features like wallpapers, quizs, forums, movies trailors, celebrity news etc which appeal to movie enthusiasts. Chakpak is a web2.0 startup and has social networking feature which allow user to add friends and allow them to see photos, movies they have bookmarked. User can also view the reviews, ratings and discussion of its friends on Chakpak. I like the bollywood news section, its quite comprehensive.
Chakpak was founded in 2007 and received $5M funding from Canaan Partners and Accel Partners till date.
Chakpak’s orkut and facebook app is quite popular, app enables allow users to take up quiz, compatibility tests. Lets have a look at their app traction on facebook -
Lets analyse the monthly traction at Chakpak portial-
|
Unique visitors (estimated cookies)
 |
2.4M |
|
Unique visitors (users)
|
1.7M |
|
Reach
|
0.1% |
|
Page views
|
10M |
|
Total visits
|
2.9M |
|
Avg visits per visitor
|
1.7 |
|
Avg time on site
|
4:00 |
Chakpak has been making money through advertisements by playing role of publisher, Ads seems to be their lonely means of monetizing. With 10M monthly pageviews Chakpak makes atleast Rs. 10L/month. But question arises is it enough revenue to achieve break even through ads.
What can be the new means of making money for Chakpak, share your feedback and suggestions.
-Hitesh, vcBytes.com
