Groffr – group buying portal for real estate
Welcome to the world of Group buying, one more startup called Groffr derived from for Group Offer has emerged but with a difference. Unlike other group websites which offer discounts on spas or restaurant spends, Groffr groups people together for buying high value items like real estate and cars.
Groffr is a a year old Mumbai based startup founded by Vikhyat Srivastav and Sandeep Reddy, both IIMK graduate and worked earlier with PE real estate funds. The group aggregates people interested in a particular property and negotiates with the developers for a discounted price for everyone.
Given the recent volatility in the sector, it makes sense for the real estate developers and car dealers also as they are able to sell a good chunk of their high value inventory in one shot. It’s a win-win situation for both the parties. Buyers get a good bargain while developers are able to sell a lot of flats in one go while saving on marketing cost.
Groffr has worked on deals with Emaar MGF, Indiabulls reality, Mahindra Lifespaces and has tied up with real estate consulting firms like Knight Frank to source lucrative deals from the developers.
Groff USP –
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Only player to club people so that everyone gets discounts on high valuable items like homes, cars.
- Collective wisdom also influences decision while making purchases which Groffr enables.
- Finally high margin on which Groffr operates.
