IDG Venture Partners and IndoUS Venture partners invests in Zivame
Zivame, Bangalore based online lingerie retailer has raised series A investment from IUVP and IDG Venture Partners. Series A investment amount hasn’t been disclosed.
Zivame was founded by Richa Kar (CEO) and Kapil Karekar (CTO) in mid 2011. Zivame houses prominent lingerie brands like Enamor, Amante, Inaya, Triumph etc and also sell white labelled products under Zivame brand. It houses more than 12,000 SKUs and ships through out India.
According to T.C Meenakshisundaram, Managing Director, IDG Ventrures India Advisors, “Zivame is a leader in the category of lingerie which lends itself extremely well to ecommerce. This category has many successful companies globally. Zivame has one of the best team comprising varied experience in retail, technology and strategy.”
Richa Kar, says, “In the lingerie industry the most important word is “fit”, and we have found ours in IDG and Indo US. The funds will be utilized towards providing top notch customer experience and making many more brands and product available for our customers, scaling our technology and operations and to create many more consumer touch points.”
Vani Kola, Managing partner, Indo US venture Partners says, “Zivame is clearly differentiated in its offering. The focus on content and consultation is unique to the industry.”
Lets look at Zivame monthly traction:
|
Unique visitors (estimated cookies)
 |
290K |
|
Unique visitors (users)
|
100K |
|
Page views
|
1.2M |
|
Total visits
|
280K |
|
Avg visits per cookie
|
0.96 |
|
Avg time on site
|
6:00 |
Zivame competes directly with Mylace, StrapsandStrings, herstyle.
-Hitesh, vcBytes.com
