Lebooks is one more online bookstore joining the bandwagon in this crowded market. Lebooks started by 2 IIM graduates is based out of Delhi and is a part of LePlaza Retail Pvt. Ltd. Lebooks is all geared up to challenge the supremacy of Flipkart, currently the undisputed leader in this online bookstore space.
Lebooks prices are very competitive but pricing cannot be only parameter defining the success in this business, user looks for rich content i.e collection of books, delivery time, website usability. If i compare Lebook’s pricing with Flipkart some books are cheap while some are priced marginally high. for e.g “The loudest firecracker” is priced at Rs.174 and flipkart charges Rs.177 for the same book while Chetan Bhagat’s “Five point someone” costs Rs.83 at lebboks, Rs.80 is the selling price at Flipkart. To avail free shipping user needs to buy books worth Rs.150 while Flipkart’s free shipping threshold amount is Rs. 100. Lebooks levies Rs 20 as shipping charge while Flipkart charges Rs 30 if bill value hasn’t met free shipping criteria.
What impressed me is Lebooks follow up, i deliberately dropped out from their checkout page and within 2 hours i got a mail enquiring if i had any trouble with payment gateway or website’s order mechanism. I exercised this flow in other online bookstore including Flipkart but never got any mail.
Let’s wait & watch this space to see the winner in this online bookstore space.