Nokia finally succumbs to dual sim phone strategy

30 Aug, 2010  Mobile

Finally Nokia has come out with dual sim based phones in order to regain its lost market share and also check its yearly revenue. Worried by the run away success of local mobile manufacturers -micromax, spice, maxx etc which offer dual sim based phones from 1.5k-5k price range Nokia has been contemplating to launch dual sim phones

According to IDC research, Nokia’s market share dipped from 64% in 2008-09 to 52.2% in 2009-10. The company’s revenue too fell from Rs16,567 crore to Rs14,100 crore during the same period.
Nokia C1

Nokia launched C1 and C2 dual sim phones to attract the users primarily from tier 3 cities and rural sector where demand is high for dual sim phones. Nokia claimed that these models, especially Nokia C1, will provide a standby battery time of up to six weeks, the longest ever for a Nokia phone.

The Nokia C1 is a basic model without much multimedia features. The users can only use this type for voice and SMS. It has a FM radio, a flashlight and colour screen. The ‘call divert’ feature will help the users not to miss a call from either of the two SIMs.The users can switch between the two SIM cards by simply holding down a key. Users can buy Nokia C1 at just Rs 1999.

Nokia C2 has features like Ovi Mail and Ovi Life Tools, which provides information on healthcare, agriculture, education and entertainment. The memory capacity can be expanded upto 32 GB using Micro SD cards. Users can buy this dual SIM phone at just Rs 2500.

-Hitesh, vcBytes.com

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