Tag Archive for advertisers

PhokatCall – Make free calls

PhokatCall

Need to make an urgent call and you realised that you are out of balance. Ever thought you shall be able make a call from mobile? Gone are the time of free sms, bring in the Free phone calls!

Aryan Global Networks, an Ahmedabad based startup has launched PhokatCall, its a India’s first free calling service from mobile which would be helpful in case of emergency. And for this free call all one has to do is to listen to a 30-40 seconds audio advertisements prior to connecting to their desired number. PhokatCall” is a unique service for providing free calls for prepaid mobile users especially in case of a zero balance.

Callers and Advertisers both will get benefited from this service as callers shall get free talk time and can use this service anytime, anywhere in India free of cost without downloading any single application in their mobiles and without creating any mobile payment account or prepaid wallet and Advertisers can now reach their audience and can effectively communicate their target segments without wasting and spending much amount on traditional media.

At present the service is limited to Ahmedabad and shall reach other metros very soon.

-Hitesh, vcBytes.com

JadeMagnet – crowdsourcing platform for creative services

JadeMagnet

JadeMagnet is a  bangalore based startup founded by Sitashwa Srivastava and Manik Kinra. JadeMagnet is Angel funded by Muki, is a TIE venture and is  Asia’s largest crowdsourcing platform for the creative services.

JadeMagnet is a B2C platform where services range from branding, advertising, animation, communication, graphic design, and product design across various media. These can be delivered through a network of thousands of creative providers. The ecosystem includes partners who take care of execution of campaigns, printing and, plugging technology behind designs and many other services. Jade Magnet currently has close to 2500 providers and 150 clients.

Sitashwa Srivastava, Co Founder & CEO and is responsible for building the ecosystem. His last stint was with Cognizant Technology Solutions as a CRM Consultant. Manik Kinra is Co-Founder & CMO and is responsible for managing client acquisitions and platform marketing. He was associated with CSC handling sales and delivery function in UK.

The uniqueness of the platform and operating model enables clients to get solutions delivered largely at their own budget and competitiveness of platform ensures high quality output and also offering immense range of options any other agency can give.

If you have any creative need you know now where to look at.

-Hitesh, vcBytes.com

Traction can lead to IPO

!23Greetings.comCan you believe sites like 123Greetings can go public, its just simple flash based e-cards service provider with an inventory of 20k cards. I have used their service during my college days and you would have send cards to your friends via 123Greetings.  I was in  a impression that 123Greetings is US based portal and was excited and surprised to find its a product of Kolkotta based Intrasoft technologies. Its been in operation since 13 years

Let’s dig into the reasons which propelled 123Greetings IPO-  Its revenue depends only on online advertising. Currently, 65% revenue and 60% online traffic come from the US while the rest is from India, Its US #2 greeting site as well. Have a look at their monthly traction -


Worldwide

Unique visitors (estimated cookies)

7.4 M

Unique visitors (users)

4.6 M

Reach

0.3%

Page views

74 M

Total visits

11 M

Avg visits per visitor

2.4

Avg time on site

9:50

This is some mind blowing  statistics!!

According to its prospectus filed with the market regulator Securities and Exchange Board of India, Intrasoft posted revenue of Rs21.38 crore and profit of Rs5.3 crore in the last fiscal. At the lower end of its price band of Rs137-145 per share, Intrasoft hopes to raise roughly Rs50 crore from the issue.

The firm’s market capitalization will thus hover around Rs200 crore—eight times its revenue for the past year, and nearly five times more than the net worth of the firm, which stood at Rs37.6 crore on 30 September 2009.

So moral of the story – company can go public if you are making money solely coming from advertisers :)

-Hitesh, vcBytes.com