Vizury raises investments from Ojas
Vizury Interactive, an online advertising network has raised investments from early stage VC firm Ojas Venture Partners, deal size hasn’t been disclosed.
Vizury is a technology start-up in the internet advertising space. We help advertisers achieve optimal Return on Advertising Investment(RoAI) for their internet advertising campaigns through a proprietary technology platform.
Vizury Interactive was founded in 2008 by an IIT-IIM alumni team led by Chetan Kulkarni with strong business & technology experience in the internet advertising space across international markets.
Vizury flagship platform is called as Visitor Relationship Management (VRM) which empowers advertisers to engage their website drop-off users in a 1:1 marketing conversation, resulting in both measurable and tangible value, as well as contributing to intangible branding impact. The 1:1 marketing conversation is enabled through thousands of highly personalized rich media ads that are powered by statistical modeling of user behavior, dynamic message generation module and response optimization system
Vizury key USPs are – Behavioral Re-targeting, 1:1 Dynamic Message Generation & Delivery Engine, Response Optimization, Deliver Incremental ROI and Intangible Branding Impact.
-Hitesh, vcBytes.com
