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If you running an e-commerce portal and would like to leverage on existing users by getting repeat orders, the essence is to treat them well after they placed their initial order then only there is high probability of repeat purchases.

Maximize Cross Sell opportunities - Cross selling is the strategy of pushing new products to current customers based on their past purchases. Cross selling is achieved by including in your confirmation email other items they may like, as well as mailers included when the product is sent.

The essence of any successful cross-selling strategy is recommending the right product at the right time. To do this, you must have information on the purchase history of the customer and product relationships. Cross-sell items in similar price points, or higher priced items

Incentive customers to buy again – Always include coupons with the package. Customers who have just brought from you are your best prospects to come back and buy again.

Consider product and money return policy - Having a money back return policy shows customers that you stand by your product and increases their confidence in buying from you. It also shows that you care about the satisfaction of your customer. Specify clearly how the customers should handle the process of returning the item, and when and how they can actually expect to get their money back. However, use this feature only if you can back it up and you are indeed willing to return their money back.

Unless you are selling questionable product, few people will actually take you up on the offer.

-Hitesh, vcBytes.com

Cross selling is an attempt to sell additional products to current customers to whatever they are already buying. It can be as simple as the bar tender asking if you want peanuts masala  to go with your drinks.

How to adopt Cross Selling

• Own its own - Many cross-selling opportunities arise naturally. If you are selling tennis racquets, for example, you can also offer a bag, balls. To gain the extra sale, you might simply have to mention that the other products or services are available.
• Be relevant – If you overload customers with too many unrelated cross-selling suggestions, you may blow it. Offering balls with tennis racquet is certainly a good fit. But if your attempts to cross-sell are not closely related to the original purchase, they are far less likely to succeed. The figure represents a bad cross selling.

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