Ideas|Products|Startups|VCs

Exclusively.in, a private flash sale site has raised $16M from Tiger global, Accel partners India and Helion Venture Partners.  As of now the company has been targeting NRIs living in US and sells Indian attires such as saris, tunics, jewelry and very traditional wedding gowns etc.

Exclusively.in plans to utilize the fund in expanding their distribution network, doubling its workforce. Exclusively.in plans to become an international player in this space and will expand its flash sale site to 50 countries, 30 countries will be covered by this year end. Their deliveries will start to UK from the mid week of June. Exclusively.in will be catering to Indian audience from the 3rd Quarter of this year.

Like FashionandYou Exclusively.In sends out a daily email containing the several styles it has for sale. Members who subscribe to the email are able to purchase the items at a discount until the inventory is gone.

Lets have a look at their US and Worldwide traction –

Country Worldwide Unique visitors (estimated cookies) 120K 130K Unique visitors (users) 77K 92K Page views 2.1M 2.2M Total visits 260K 270K Avg visits per cookie 2.1 2 Avg time on site 8:40 8:00

Exclusively.in was founded in mid 2010 and have offices in NewYork and New Delhi currently. Exclusively.in has raised $2.8M in Nov 2010 from Helion Venture partners and Accel Partners.

-Hitesh, vcBytes.com

ThePrivateSales.com a flash sale site promoted by Bangalore based TPS shopping Outlet Pvt Ltd has raised $5M from a private company. ThePrivateSales was founded in mid 2010 by Sunder and Sajan Gianchandani as a flash sales website offering high-end products by Indian and global fashion labels.

Investments will primarily used in adding more brands in the inventory and also increase man power and open offices and warehouses across all the metros. Good part of Investment will go into brand building and marketing,ThePrivateSales plans to invest heavily on online and viral marketing, they would spend nearly 1Crore on it.

Unlike FashionandYou, Theprivatesales deals with high end designer labels like Versace, Renata Riggi etc. Since founders have vast experience in fashion industry they are leveraging their experience in striking fantastic deals. I personally like the categorization of products at ThePrivateSales.com, easy to find products, and like FashionandYou where all brands of a particular category are placed in one webpage. Discounts offered by ThePrivateSales are pretty good compared to other flash sale sites.

ThePrivateSales.com claims to have above 4L registered users, their monthly sales are growing at 50-60%. Major competitors in this space are – 99Labels.com, Bagittoday, Fashionandyou.com, Exclusively.in

Lets have a look at ThePrivateSales monthly traction -

ThePrivateSales.com has healthy traction, and with investments coming in its all poised to go upwards.

-Hitesh, vcBytes.com

Sequoia Capital India has invested $8M in Fashionandyou, a flash sale and invitation only shopping site. Fashionandyou is 1 year old startup founded by Pearl Uppal(ex Yahoo director sales) and Harish Bahl of Smile Interactive (Tyroo, Zoomtra, Quasar media). FashionandYou offers its registered users deals from designers at significant discounts, through limited time sales

FashionandYou will infuse the funds in their technology, supply chain and CRM. The runaway success for FashionandYou is providing its users premium brands in perfumes, clothing line, apparels, watches, accessories, jewelry category at 40-70% discount. The only demerit is their slow delivery process, they have not been able to fasten it and generally it takes 3-4 weeks to receive the shipment. With competition picking up in this space and investments coming in they should be able to focus on speedy delivery.

Lets take a look at FashionandYou monthly traction-:

Unique visitors (estimated cookies)	–	420K
Unique visitors (users)	–	420K
Page views	–	5.5M
Total visits	–	830K
Avg visits per visitor	–	2
Avg time on site	–	9:10

99labels.com, Exclusively.in(which recently raised $2.8M from Accel Partners and Helion Venture Partners) and Bagittoday.com are main competitors for FashionandYou.

-Hitesh, vcBytes.com