Flipkart, India’s largest online bookstore today announced that it has acquired weRead, the largest social network based book recommendation and review platform. Though the acquisition amount wasn’t disclosed.
The weRead acquisition allows Flipkart to leverage advanced recommendation technologies and social graph information to enhance customer experience. With more than 3 million readers and 60 million books, weRead captures user-generated information such as who, within your social network, has marked a book as a favourite, detailed reviews and user ratings of books.
The weRead application is available across all popular social network sites such as Facebook, Orkut, Yahoo, MySpace … Read more