SureWaves Mediatech, a Bangalore based startup operating in the digital media technology space has received Rs 10 Cr from India Innovation Fund (IIF) & Accel Partners. IIF is It is IIF second investment
Founded in 2006 by Rajendra Khare, Tapan Kumar and Anant Kansal, Surewaves offers the ‘Surewaves media grid’, an integrated advertisement aggregation, content delivery, network management, media planning and reporting platform. SureWaves is also active in the Digital Display Networks business.
The product addresses the Spot TV market and enables geo-targeted advertisements on national and regional cable channels.
IIF is promoted by Nasscom and IKP Knowledge Park, IIF offers investee companies the benefit of topnotch mentoring with advisors such as S Ramadorai, TCS vicechairman , and Kiran Karnik, former president of IT trade body Nasscom, who are on the panel. Start-ups also have the opportunity to work jointly with the marquee companies who are backing the fund.