Jasper, Snapdeal parent company raises $12M
Jasper Innovative Marketing Solutions, parent company of Snapdeal has raised $12M from Nexus Ventures Partners and Indo US Ventures in series B round. Jasper aims to become mini Groupon, its expanding agressively in different countries, it has already operations in 5 countries – Sri Lanka, Nepal, Bangladesh, Maldives and Singapore and plans to acquire more players in APAC region. Primarily investment would be utilized in expanding the operations in different countries.
At present Snapdeal offers dicsount coupons across 10 cities in India and about 40 cities they offer special discount coupons from e-commerce companies like tradus.in
Snapdeal has earlier acquired Bangalore based Grabbon, one of the early players in group buying space.
Lets have a look at the monthly traction of Snapdeal -
|
Unique visitors
|
4.2M |
|
Unique visitors
|
2.6M |
|
Reach
|
0.2% |
|
Page views
|
11M |
|
Total visits
|
6.2M |
|
Avg visits per visitor
|
2.4 |
|
Avg time on site
|
2:40 |
Undoubtedly Snapdeal traction looks very impressive. Snapdeal claims to have 1M users actively buying its discount coupons.
Beside Snapdeal, Jasper also runs and operates babybox.in, moneysaver prime.
Babybox.in is a parent informative portal and it aims to become a platform for hospitals, baby care brands to interact with parents. Intent is clear to form a database of parents which can be leveraged. Babybox has tie up with companies like Hushbabies which sell baby care products online.
-Hitesh, vcBytes.com
