Ideas|Products|Startups|VCs

Indian Ad network is growing pretty fast with an average rate of 60%. Lets look at briefly the prominent Ad network players in India.

Komli media - Komli media is sufficiently funded company backed by prominent VCs in India. Komli offers smart solutions to both publishers and advertisers. Komli is one of the fastest growing Ad network in India. Recently they acquired few overseas companies as part of their expansion plan.

Ozone Media – Ozone Media is an IDG ventures backed Bangalore based company. Lower entry barrier. It caters Tier1 and Tier2 portals

Tyroo – Tyroo, a Yahoo backed company is a well known name in Ad network space. There is ongoing fierce battle between Komli and Tyroo. Entry barrier for advertisers is high. Like Komli Tyroo caters to premium portals.

DGM India – DGM India only a CPA network of India, very well managed in terms of client support and addressing client queries.

Ad Magnet – Ad Magnet is a Sequoia Capital funded company and quite a well know name in this space.

Social Media Exchange – SM Exchange formerly known as Axill India caters to tier3 portals, It is yet to prove in this space.

Tribal Fusion –  Its a  CPM based advertising network. Entry barrier is quite high, for instance publisher needs to have half a million unique users per month.

AdChakra - AdChakra also caters to Tier3 portals, Its a CPC based Ad network.

AdsforIndians – AdsforIndians is also targeting Tier3 portals. 

Zoonj - Zoonj is the 1st ad network allowing publishers to define the custom ad sizes. Zoonj also runs India’s 1st banner exchange program. The aim of this exchange is to offer local options to the Indian portals to take part in traffic sharing to enable sampling or additional traffic in return of the favor by letting other use the ad inventories on his or her portals.

Yahoo publisher network – Yahoo Publisher Network(YPN) is a name to reckon with in Ad network space. YPN provides CPC advertising as well as various tools and services to assist publishers in building and improving their websites.

Google Adsense – More than 60% of the market in dominated by Google Ad sense. Extremely low entry barrier, one can easily get started. It delivers text based Google AdWords ads that are relevant to site content pages.

-Hitesh, vcBytes.com

Komli Media, Asia Pacific’s leading digital media network platform, announced today that it has acquired Indoor Media, the UK’s leading online ethnic marketing media company, further strengthening its position and operations in international markets. This is Komli’s second acquisition since June, as it aggressively expands its international operations.

Founded in 2007 by Murly Tiwari and Jay Rai, and headquartered in London, Indoor Media has established itself in the UK market as the leader in online ethnic marketing with a focus on South Asians. It has built a strong reputation by providing unique and effective solutions to brand marketers helping them reach out to the UK’s ethnic minority consumers through its proprietary ad network, AdMasala.

Covering more than 400 websites across verticals like News, Business, Entertainment and Women it offers an aggregate UK reach of 2.6 million ethnic minority unique users, primarily comprised of South Asians. South Asians are the largest ethnic minority group in the United Kingdom, representing around half of all of ethnic minorities according to the latest national census. Indoor’s clients include marketers such as Mercedes, the UK Government, O2, Vodafone and Western Union among others.

Komli Media has built strong relationships with marketers and publishers and partners exclusively with top global and local publishers including Facebook, SanjeevKapoor and Babycenter amongst others in India, and Bloomberg and Hotfrog amongst others in Australia. With this acquisition Komli Media is now the leader in offering ethnic marketing solutions for Asian audiences in the four largest English speaking economies in the western world — Australia, Canada, United Kingdom, and the United States, a total population base of nearly 15 million.

Komli media an online Indian ad network has raised $6M from existing investors – Nexus Venture Partners, Helion Venture partners and DFJ.   The funding will be used to accelerate the company’s overall growth including its expansion across Asia Pacific.

In 2007 Komli has raised $7m from the above mentioned VC firms.

The funding will aid the company to continue investments in the following core businesses:

• Premium Brand Solutions - Komli Media will continue to build on its already strong set of exclusive high quality publisher relationships across the region.  The company will also invest in bringing the next generation of video, mobile and brand measurement solutions to the market

• Performance Marketing – The company will invest further in its core performance optimization platform to help improve ROI for marketers and increase yields for publishers

• Audience Measurement – The company will continue to increase its panel size and bring more audience measurement solutions that will deliver significantly greater data and insights to marketers and agencies

“With India’s Internet user base growing over 50 million and increasing broadband penetration, we see an acceleration of growth in the digital advertising market. The largest brand advertisers in India are now demanding a much higher share of digital and social media in their overall marketing plans. We will continue to make India a top priority of our growth plans”, said Prashant Mehta, Chief Operating Officer of Komli Media.

Komli last month acquired Australia based PostClick a leading site representation firm, covered here.

-Hitesh, vcBytes.com

Leading Indian digital media network Komli Media, announced its acquisition of PostClick, Australia’s leading premium website representation firm, this week. Together the company now reaches over 30 million unique audiences across Asia to become the leading digital media network platform in the region, according to a press statement.

Founded in 2001 and headquartered in Sydney with offices across Melbourne and Singapore, PostClick represents Bloomberg and Hotfrog among other premium websites. Headquarted in Mumbai, Komli Media partners exclusively with top global publishers including Facebook, Expedia and Miniclip in India. The network also has offices in New York, Toronto, Palo Alto and New Delhi.

Andrew Lockwood will continue as managing director of PostClick as it becomes a division of Komli Media.

“We are extremely excited to partner with PostClick to expand our presence in the Australian and Southeast Asian markets and bring Komli Media’s industry leading solutions to new advertiser and publisher partners,” said Amar Goel, Komli Media founder and CEO.

Performance products under the expanded online media network include premium brand solutions, performance marketing and audience measurement. “Komli Media has been at the forefront of bringing leading solutions to the digital ecosystem and we are thrilled to be part of the Komli Media team,” said Andrew Lockwood, founder and MD of PostClick. “We are confident that joining forces with Komli Media will help us deliver more value to our partners and grow our foot print across Australia and Southeast Asia.”

-Hitesh, vcBytes.com