Tag Archive for Like

Facebook’s Like data on its new analytics tool

7 Jun, 2010  No Comment

Facebook is introducing an improved analytics tool with the new Insights dashboard. The tool is aimed at Facebook Page owners and platform Applications, but also at regular websites. The new Insights dashboard comes with better demographic analytics and more information on sharing activity, but the real party piece is is the ‘Likes’ data, aggregated from all over the web.

The new Insights dashboard is your single source for all your Facebook analytics needs for: Websites – Fully-integrated sites and those that use social plugins, or add a non-integrated domain in one easy step; Applications – Including canvas, mobile, device, and desktop applications; Facebook Pages – Including Pages created on Facebook.com and those that are part of the Open Graph protocol.

The focus is on the user sharing activity on Facebook and now even off-site. The aggregated view should give Insights users a better perspective on their audience including how a particular entry or app is spreading and with what groups.

 

If you’ve implemented one of the new social plugins, notably the Like button, you can see how many people liked a particular story on any given day and possibly spot a trend. There are new visualisation tools as well, to enable users to make sense of all the new data now available. Users can view the graphs in full-screen mode and even save or print them.

If you want to get metrics for your own website, you have to associate it with a Facebook ID, or application or Page. To do this, you must first prove you are the administrator of that domain by adding a snippet of code, a meta tag, to the <head> section of the root page. You must do this for every subdomain as well. The new Facebook Insights is now live for everyone to check it out.

-Hitesh, vcBytes.com

Facebook unleashing the potential of its new Like button

19 Apr, 2010  No Comment

facebook like buttonHave you realized what store behind the Like button in facebook, when u click on Like button in your friend status or a pic. There is a strong buzz that Facebook’s new Like Button is going to power a behavioral Ad Network.

The new Facebook like button that was rumored to be launched at this year’s f8 will power a new enhanced behavioral ad network. Data from these interactions would be used to target them with related adverts once they return to Facebook.com.

While this form of advertising targeting is used by a number of large ad networks, for Facebook to use this advanced form of targeting will start putting the company in a interesting privacy position. It also sounds as though this could be tied to the new privacy policy that was rolled out recently.

Facebook has demonstrated a willingness to push the boundaries of user privacy in the past, especially with the launch of Beacon, and it sounds like they may be pushing the boundaries once again. Whatever is being announced, we won’t have to wait long to find out the full details. It’s also important to understand that this information will be based on users clicking on Facebook “Like” buttons, so it requires user action.

Do you care what type of information Facebook collects about you? Do you want more targeted advertisements?

-Hitesh, vcBytes.com