Simple Metrics & Measurement for Startups
Startups should emphasize on metrics and measurement, they should always be on toes to find out how user uses their system, what features user like and which features/flows turn them off. Simple types of Metrics & Measurement startups can adopt are as follows:- Qualitative: Usability Testing / Session Monitoring - Watch what users do, figure out problems & solutions from small # of users. Use tools like SurveryMonkey (surveys), UserVue (UX recording).
- Quantitative: Traffic Analysis / User Engagement - Report what users do, track usage & conversion %’s for all or empirical sample # of users. Use Google Analytics to track users and their engagement.
- Comparative: A/B, Multivariate Testing - Compare what users do in one scenario vs another, see which copy/graphics/UI are most effective. Use tools like Optimost, Kefta.
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Competitive: Monitoring & Tracking Competitors – Track competitor activity & compare against yours; if possible compare channels, keyword traffic, demographic targeting, user satisfaction, etc. Use tools like Alexa, Comscore, Compete.com
- Hitesh, vcBytes.com
