Is your e-commerce website user friendly?
Have you received feedback that your web site is not very user friendly or in other words hard to navigate and difficult to find the desired product? Are your users “dropping off” your site after only a couple of minutes or page views?
If so, take some time to focus on your site’s “usability” – the golden ticket to an engaging online experience. If your site visitors can find information quickly and easily, and feel comfortable navigating your site, you are one (very important) step closer to “converting” them – the industry term for getting a visitor to take action, whether it is joining, purchasing, subscribing, downloading, logging in, bookmarking, forwarding or returning!
So what actions can improve your site’s usability?
1. Time to re look site’s goals and objectives. Why do visitors come to your web site? What information will users be looking for on your site? What information do you want your visitors to view on your web site? What do you need to get out of your site?
2. Analyze your website reports Take some time to review your web site’s reports – the statistics on how your site is performing. This data can reveal a lot about your site’s usability. For example, you can find out what pages are losing your visitors. Also, you can see how long visitors are staying on your web site. These types of signals can indicate your site’s ease of use.
3. Fine-tune your site’s search function. More than 90% of web users search during every online session. Users are comfortable finding information this way. Does your web site have a good search tool? If your web site is complex, can the search tool provide advanced search options? Fine-tuning this tool can be a valuable addition to your site’s usability.
4. Check out the competition. Look at some other web sites in the similar space, Can you navigate those sites easily? Is information readily available and easy to find? How do these sites compare to your own? Taking some time to evaluate your web site’s ease of use will put your business one step closer to having an effective marketing and selling tool in your web site.
-Hitesh, vcBytes.com
Startups should emphasize on metrics and measurement, they should always be on toes to find out how user uses their system, what features user like and which features/flows turn them off. Simple types of Metrics & Measurement startups can adopt are as follows:
