Seventymm, India’s largest movie rental service has recently launched ‘Get It Now’ feature which sets them miles ahead from the other movie rental services.
This ingenious offering is not available in the home video business anywhere in the world currently and addresses the biggest problem that subscribers face with all movie rentals: the unpredictability of the availability of a movie.
If a title is not available , it might take days or even weeks for a user to receive it. But with Seventymm’s ‘Get It Now’ feature, members can bypass this logistical problem. Whenever they click on the ‘Get It Now’ button below a movie title, on www.seventymm.com, it is an order for immediate delivery. Once ordered, the movie is delivered to the member in 1 Business day. This facility is available not only through the website but also through SMS.
As per vcBytes sources, it seems to be last straw for their survival, few months back Seventymm shut down its Chandigarh, Chennai and Hyderabad operations and top management was restructured, new CXO’s were brought in to turn around this dying company.