14 Jul, 2010
Ad networ DFJ Helion Venture Partners komli media Nexus Venture Partners Postclick Pubmatic

Komli media an online Indian ad network has raised $6M from existing investors – Nexus Venture Partners, Helion Venture partners and DFJ. The funding will be used to accelerate the company’s overall growth including its expansion across Asia Pacific.
In 2007 Komli has raised $7m from the above mentioned VC firms.
The funding will aid the company to continue investments in the following core businesses:
- Premium Brand Solutions - Komli Media will continue to build on its already strong set of exclusive high quality publisher relationships across the region. The company will also invest in bringing the next generation of video, mobile and brand measurement solutions to the market
- Performance Marketing – The company will invest further in its core performance optimization platform to help improve ROI for marketers and increase yields for publishers
- Audience Measurement – The company will continue to increase its panel size and bring more audience measurement solutions that will deliver significantly greater data and insights to marketers and agencies
“With India’s Internet user base growing over 50 million and increasing broadband penetration, we see an acceleration of growth in the digital advertising market. The largest brand advertisers in India are now demanding a much higher share of digital and social media in their overall marketing plans. We will continue to make India a top priority of our growth plans”, said Prashant Mehta, Chief Operating Officer of Komli Media.
Komli last month acquired Australia based PostClick a leading site representation firm, covered here.
-Hitesh, vcBytes.com
9 Jun, 2010
komli media Marketing media network Postclick
Leading Indian digital media network Komli Media, announced its acquisition of PostClick, Australia’s leading premium website representation firm, this week. Together the company now reaches over 30 million unique audiences across Asia to become the leading digital media network platform in the region, according to a press statement.
Founded in 2001 and headquartered in Sydney with offices across Melbourne and Singapore, PostClick represents Bloomberg and Hotfrog among other premium websites. Headquarted in Mumbai, Komli Media partners exclusively with top global publishers including Facebook, Expedia and Miniclip in India. The network also has offices in New York, Toronto, Palo Alto and New Delhi.
Andrew Lockwood will continue as managing director of PostClick as it becomes a division of Komli Media.
“We are extremely excited to partner with PostClick to expand our presence in the Australian and Southeast Asian markets and bring Komli Media’s industry leading solutions to new advertiser and publisher partners,” said Amar Goel, Komli Media founder and CEO.
Performance products under the expanded online media network include premium brand solutions, performance marketing and audience measurement. “Komli Media has been at the forefront of bringing leading solutions to the digital ecosystem and we are thrilled to be part of the Komli Media team,” said Andrew Lockwood, founder and MD of PostClick. “We are confident that joining forces with Komli Media will help us deliver more value to our partners and grow our foot print across Australia and Southeast Asia.”
-Hitesh, vcBytes.com