I met an entrepreneur recently and was shocked to find his free trial period runs for 60 days i.e 2 months, Wow awesome isn’t it. I was wondering isn’t it too too long free trial period and they should focus on migrating customer into a paid customer. Question arises what is an ideal duration for free trial period 1 week, 10 days, 2weeks, 1month? And also what information you should seek from users before initiating the free trial offer
But before that another question arises why you are offering free trial. You have come out with a new product/web service and would like to pull in users to use your system. So in order to pull users into the system you have to offer dry run of your system. So would you enable all features to be accessed by user during the free trial period or would like to insulate some features in the free trial period.
In general as a norm companies offer free trial period of 30days, i firmly believe if a customer will become paid customer after 30 days, it can happen in 14 days also. If you can’t show them the value in a week-10days time, time to look at product positioning and product features. In free trial period onboarding of customer should be the primary goal and show value by making sure you have designed fantastic product which will address customer need after they input information.
I personally believe you should never ask for Credit card information during trial period, though u will charge their credit card after the trial period but this act can really put off your potential customer and they will drop out.
Do share your stories on free trial.