Ideas|Products|Startups|VCs

Got some old mobile phone to get rid off? don’t know how and where to dispose it off, here is a good news for you. Attero, an end to end e-waste recycle management company has launched a B2C portal called AtteroBay, where user can trade his old phone for hard cash or gift a voucher.

Attero is encouraging the recycling and re-use of mobile phones. Atterobay provides an excellent solution to the hassled user who is clueless about how to responsibly dispose off his old cell phone.

Atterobay not only gives consumers and businesses an instant credit towards another device or cash back, but we also plant a tree for every device recycled. Attero has invested lot of capital and effort in developing and strengthening the reverse logistics, in arguably the backbone of their business.

So how does AtteroBay works- :

• User needs to enter model number and check value of the phone.
• Agree to type of payment and request for collection of phone. If a user doesn’t agree with the price quoted by Atterobay, user can fill in the price of their expectation. Attero then reviews the renewed offer and pay the consumer according to the worth of the old phone.
• Payment to the consumer

Here the customer can choose from multiple options including vouchers from our “Green partners” like Ferns n Petals, United Colors of Benetton, Costa Coffee and more or get cash in exchange of the phone. There’s even a great option for the ‘green conscious’ – of having a tree planted & maintained in the customer’s name.

I tried AtteroBay, they were excellent and helped me get rid of 2 old Nokia phones that I needed to discard. So if you’re looking for a fast, simple, and safe way to get rid of old mobile, Atterobay is the way to go.

-Hitesh, vcBytes.com

Reliance Venture Asset Management India’s first and largest corporate venture capital firm and an arm of the Reliance ADA Group, today announced that it has successfully completed the first round of venture funding in Reverse Logistics Co, a technology enabled end-to-end reverse supply chain solutions company.  Kleiner Perkins Caufield & Byers and Sherpalo are co-investors in this round of funding in Reverse Logistics Co. along with Reliance Venture Asset Management.

Reverse Logistics provides a one stop, technology enabled, comprehensive reverse logistics solutions for the Indian market. Reverse Logistics Co. understands that the power of reverse logistics is in data and so its solution’s backbone is its proprietary technology platform that provides end-to-end data visibility of the returned products from point of origin to its final disposition.  The company’s single goal is to help companies make their reverse logistics process a competitive advantage allowing them to focus on their core competency of delighting customers through world class products.

Reverse logistics refers to the backward supply chain network where a product moves from the end consumer to the manufacturer for reuse, disposal or surplus sale purposes with the rationale to increase overall efficiencies, the release added.

-Hitesh, vcBytes.com