17 Dec, 2010
CPC daily advertising budget Google Adwords keywords Lead conversion online marketing campaign PPC qualified leads ROI search engine
Small and medium scale enterprises have enormous tools now to promote their product and services. Search engine keyword programs like Google AdWords and other pay-per-click (PPC) advertising campaigns have proven to be an exceptionally inexpensive method for generating web traffic, qualified leads, and online web-sale revenues.
Determining how much daily budget to set aside; knowing the right amount to spend per-click; and assessing ROI, can be much more difficult tasks
Key Considerations-
- Product Price – what is the online selling price for your product?
- Incurred Cost – Determine your cost for each unit of product sold.
- Lead Conversion % – what percentage of web visitors will purchase? if 100 clicks and lands up in your page how many would buy.
- Daily Advertising Budget – what is the maximum amount you are willing to spend daily? Its always advisable to have a discipline when dealing with Adwords.
- Cost Per Click – how much does it cost to purchase keywords/ad clicks?
- Daily Leads – how many leads (web visitors) will your budget provide?
- Revenue Per Month – how much incremental revenue will be generated?
Plan of Action -
- Understand PPC – Understand the nitty gritty of PPC program, how does it work.
- Select Keywords – you should create a list of keywords that are likely to be searched for by your target audience. Use Google’s Keyword Tool to generate a long list of related keywords and phrases, and view pay-per-click estimates.
- Determine Lead Conversion % - if you have transactional data already, identify how many visitors it takes to generate one new web-sale. If you do not have the data, make a conservative estimate such as 0.5% conversion.
- Assess ROI for Campaign – Determine what kind of revenue & ROI to expect based on your daily advertising budget. Reassess conversion rates after the first month.
-Hitesh, vcBytes.com
16 Aug, 2010
Ad Network email Lycos search engine Ybrant
Truly old is gold, this old saying comes alive when i came to know of Lycos acquisition. I was totally unaware of the fact that Lycos existed, very emotional connect with Lycos since I created my very first email id on it.
Ybrant Digital, the end-to-end provider of digital marketing solutions, on Monday to acquire Lycos Inc for $36M, the leading brand of search based internet properties and services, from Daum Communications of Korea.
Lycos consistently averages 12-15 million monthly unique visitors in the US, and is a top 25 Internet destination worldwide, reaching nearly 60 million unique visitors globally.
“Brand Lycos needs no introduction, we are excited to bring in the Lycos properties into our fold,” Chairman and CEO, Ybrant Digital, Suresh Reddy said.
“The quality of content and tools offered by Lycos has always attracted the best of the consumers across the world. Our goal is to combine the benefits of Ybrant’s global network with what Lycos has to offer in creating a compelling global destination for our advertising clients worldwide. Coupled with our offerings for advertisers, we do present new products to our local users worldwide,” he said.
“As a result of the sale of Lycos, Daum will be able to devote its energy and corporate resources to core domestic businesses including search, mobile services and map,” William Chao, CEO of Daum Communications Corp, said.
-Hitesh, vcBytes.com
29 Oct, 2009
search engine travel
90di, a new travel search engine in the already flooded market of online travel sites, stands out because of its unique features. First, it is not a travel agency, it simply searches on various modes of travel and redirects you to the respective booking sites, much similar to ixigo. But the best feature lies in the integration between various modes of travel, bus, train, and flight.
With its simplistic google-like homepage sans any ads (I wonder what their revenue model is), 90 Degree Internet Travel lets you combine all modes of travel between a pair of destinations. The search bar is simple, again like google’s, and one can enter source, destination, dates, and modes of travel in plain English and the powerful parser parses them to generate a list of meaningful search results. Of course you have the form-like search page too.
Another interesting feature is the ‘near search’, which lets you search routes to lesser-known destinations, that do not have an airport, or even a railway station. Once you search for such a destination, 90di gives you a list of close by locations to choose from. These are the much-needed features that the founders of 90di used as the USP for their travel site and will definitely take them far and ahead of competitors.
One improvement that can be done in the inter-mode search is to include the transition time. For example, in Bangalore, a one-hour window between landing at BIAL and boarding a train at Majestic is utterly insufficient. Intra-city travel times can be taken into account to not show such a result.
Ashutosh Saxena, vcBytes.com
