Tips to create customer confidence in a new ecommerce portal
What is the key attribute behind the success of any e-commerce portal? It is trust and credibility your e-commerce portal needs to instill in the shopper and make them purchase products. Its easier said than done, it takes time to build the trust but good new is its achievable. You may follow the underlying guidelines
Show case you are in real business – Shoppers are not alarmed or scared while shopping at big name sites like Amazon, Infibeam, flipkart because they are familiar with these brand names. Shoppers believe in them and are assured product will arrive in time and in the quality they expect. If you are a new player in ecommerce space add – About Us section, contact number and email address, Contact address can also be added to boost customer confidence.
Hand hold your first time visitors – Remember 1st impression is last impression, not easy to wipe out. So make sure you don’t lose out on 1st time visitors, chances are hard to get them back in your website. Create enough tools, videos, tutorials so that transaction is seamless.
Provide Success Stories – Success stories always work, ask your initial happy customer to write the testimonial on your product quality and services actually deliver what you promise. Ensure that you use real customer testimonials with their photos.
Provide Safe Environment - Make sure shoppers transactions are safe, To achieve this Use SSL encryption, Use Thwate or HackerSafe services and prominently display their logo. Shoppers are always concerned of their safety and this concern amplifies while transacting in a new e-commerce portal.
State return policy clearly - Be fair and upfront while stating your return policy. One of the most common barriers to buying on the Web is the difficulty in returning items. Your return policies should include how the customer can return the item and what they need to know if they are returning the item. BigshoeBazaar return policy is simply amazing and its contributing immensely to their business.
Be Prompt - Be quick while responding to customers email, Customers who have mailed and shown keen interest in your product are most likely to buy the product if they are handled properly. Respond to these emailed queries fast. Customers appreciate lightning fast turnaround time and personalized responses.
-Hitesh, vcBytes.com
