ThePrivatesSales.com raises $5M
ThePrivateSales.com a flash sale site promoted by Bangalore based TPS shopping Outlet Pvt Ltd has raised $5M from a private company. ThePrivateSales was founded in mid 2010 by Sunder and Sajan Gianchandani as a flash sales website offering high-end products by Indian and global fashion labels.
Investments will primarily used in adding more brands in the inventory and also increase man power and open offices and warehouses across all the metros. Good part of Investment will go into brand building and marketing,ThePrivateSales plans to invest heavily on online and viral marketing, they would spend nearly 1Crore on it.
Unlike FashionandYou, Theprivatesales deals with high end designer labels like Versace, Renata Riggi etc. Since founders have vast experience in fashion industry they are leveraging their experience in striking fantastic deals. I personally like the categorization of products at ThePrivateSales.com, easy to find products, and like FashionandYou where all brands of a particular category are placed in one webpage. Discounts offered by ThePrivateSales are pretty good compared to other flash sale sites.
ThePrivateSales.com claims to have above 4L registered users, their monthly sales are growing at 50-60%. Major competitors in this space are – 99Labels.com, Bagittoday, Fashionandyou.com, Exclusively.in
Lets have a look at ThePrivateSales monthly traction -
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Unique visitors (estimated cookies)
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– | 94K |
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Page views
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– | 580K |
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Total visits
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– | 140K |
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Avg time on site
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– | 5:00 |
ThePrivateSales.com has healthy traction, and with investments coming in its all poised to go upwards.
-Hitesh, vcBytes.com
