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Right traffic is the key for driving factor for high conversion rate. You can follow some of the underlying principles to get the right traffic -

Identify your USP – USP i.e unique selling proposition should state clearly what products you are offering to shoppers and how its different from competitor. Setting USP clearly can turn into a source of competitive advantage. For instance if you are selling footwear make sure you emphasize it and make it clear in all your marketing campaigns.

Advertise Rightly – If you are advertising your website, your priority should be to use advertising copy specific to your offering. Using broad terms may drive more visitors to your website that have no intention to purchase, resulting in a decrease in conversion rate. For instance you would like to sell Tour packages for Havelock in Andaman Islands but you bought keyword for “Andaman tour” chances are you will attract visitors interested in Andaman package rather than Havelock.

Generate good visibility and reviews in shopping comparison sites - Get your product listed in shopping comparison sites, Many Web users rely on shopping comparison sites to find the best-value products that are most suitable to their needs and requirements. They like to read the product reviews specified by other users and then decide on purchasing. You need to have a dedicated resource managing this task in shopping comparison and review sites. Naaptol, Tolmol, compareindia are popular shopping comparison sites in India.

Clear Landing Pages – If you are running marketing campaigns such as emails or PPC advertising, your landing page should be designed to sell your products and nothing else. The page should only have one purpose: to sell. Give the visitor the page that they want complete with product description, price and picture.

Webpage Performance – Users are quite put off if webpages takes considerable time to load and chances are quite minimal they would come back again. The faster your website, the higher the chances of engaging the visitor quickly.

Analyse your traffic - Your web metrics can give you clues as to how visitors are using your website, and what areas can be improved to help improve your sales conversion. Web analysis tools can help you analyze customer behavior and improve your site’s business success. Google Analytics can provide revenue based metrics with customer behavior. For example, companies can use techniques such as funnel-based analysis, in which they compare drop-off rates with lost revenue. Check the top exit pages and understand why people are leaving your website. Or why they are abandoning their shopping carts. Analyze your statistics at the product level.

-Hitesh, vcBytes.com

Analyzing your web traffic statistics can be an invaluable tool for measuring website usability and the user experience.

Before you can make full use of this tool, you need to understand how to interpret the data.

Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data – the average visitors to your site on a daily, weekly, and monthly basis.

These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.

See Page Views not Hits

There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 10 graphics on it, the server records this as 10 “hits”, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits overestimate website traffic. Page views are a better reflection of the number of eyes that gazed on your content.

Are there Enough Visitors to Create Meaningful Data-Sets

The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.  The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

Why People Leave Quickly, assess it

It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.

When Do Visitors Click Out of Your Site

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice an exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

Do Visitors Type in Your URL?

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivations. This is essential information to any successful Internet marketing campaign.

Marina, vcBytes.com