Ideas|Products|Startups|VCs

Companies and businesses are leveraging the benefits of social media, customers are being engaged and  acquired through social networks. If you are worried that your competitors are doing well in the social platform and how you can counter it and remain competent in this social platform, here is a startup called Eyesandfeet which will empower you in getting social footfall for your business.

Eyesandfeet is a chennai based startup founded by Lakshmanan Narayan, an IIT M and IIM C alumnus. EyesandFeet is primarily targeting clients based out of US and its in Beta stage currently and nearly 500 clients are using in 10 cities in US.

Eyesandfeet has developed a web application that helps company/local business owners to figure out what their immediate neighbours and competitors are doing on social platforms like Facebook, Twitter etc and kind of business they get by actively engaging users on these networks.

EyesandFeet has mainly two modules – See Module and Do Module. Eyesandfeet is developing  a very comprehensive and usable database of local business social media activity and it constitutes the See Module. In Do Module Eyesandfeet handholds the local business and guide them what to do and also help in in customizing for Facebook, twitter and other social platforms.

EyesandFeet also has scoring system in place, local business gets score based on how they are doing it and they can assess their score by comparing it with their competitors.

Certainly! a great social measurement tool for Small and medium sized local businesses.

-Hitesh, vcBytes.com

Cisco recently launched social media monitoring tool called SocialMiner.  It is a social media customer care solution that can help you proactively respond to customers and prospects communicating through public social media networks like Twitter, Facebook, or other public forums or blogging sites.

By providing social media monitoring, queuing, and workflow to organize customer posts on social media networks and deliver them to your social media customer care team, company can respond to customers in real time using the same social network they are using.

SocialMiner makes use of  algorithms to keep a watch on social network like Twitter, Facebook, LinkedIn and YouTube for keywords and phrases that are relevant to customers. The software then synthesizes and filters the most significant and relevant ones, forwards them onto a customer care executive who can take care.

Cisco SocialMiner provides:

• The ability to configure multiple campaigns to search for customer postings on the public social web about your company’s products, services, or area of expertise
• Filtering of social contacts based on preconfigured campaign filters to focus campaign searches
• Routing of social contacts to skilled customer care representatives in the contact center or to experts in the enterprise–multiple people can work together to handle responses to customer postings through shared work queues
• Detailed metrics for social media customer care activities, campaign reports, and team reports

With Cisco SocialMiner, company can listen and respond to customer conversations originating in the social web. Being proactive can help your company enhance its service, improve customer loyalty, garner new customers, and protect your brand.

-Hitesh, vcBytes.com

BeIdiotSafe is a social venture that showcases bad driving, traffic violations and dangerous road etiquettes. The intent for launching this social service is  to create awareness about traffic sense and road responsibilities.

BeIdiotSage also offers a platform for individuals to upload videos and images and allow them to share on networking sites like facebook, twitter.

Do you know Road rage claims one life in every two minutes, making it the highest rate of road trauma deaths in the world. It is time that we start identifying those people, who due to their careless behavior cause damage to others on the road.

These are the things “idiots” does constantly: - Over speeding,  Drunken-driving,  Cell phone conversations while driving ( i am one of the them), Dangerous and reckless driving,  Violation of traffic norms and rules, Negligent pedestrians, Signal breakers, violating one way rule (very common in Bangalore), Tailgating, Weaving in and out of traffic, Honking the vehicle’s horn or flashing lights excessively,  Opening door in the middle of the road & Spitting on the road (very common in Delhi).

Be Safe, Don’t be Selfish and Drive sensibly.

-Hitesh, vcBytes.com

WebClip is a one year old startup which enable users to save interesting stuff they find on the web. Most users have multiple social networking accounts. WebClip lets them integrate their shared items, favorites, likes, votes up from different sites (Google reader, twitter, youtube, vimeo, etc) to be stored in one central location. From here, they can view, play, read and share information with your friends. 

Webclip is a bootstrapped venture founded by Murali Bala, Vamsi Vanka, Jawa Buddhavarapu. Webclip is taking on some of common marking products - Stumbleupon, evernote, delicious.

Webclip allow users to clip all the images from webpage, clip videos, clip rich text – highlight and post content on webpage, clip application code- WebClip will identify the code section and apply code formatting to it.

The most interesting feature at Webclip is Favfeed which allow all user clips or “information you like” can be stored in one location. From here, you can view, play, view, read and even share information with your friends.  Whether you are using Google Reader, YouTube, Twitter, Mixx, etc . you can still sync all your shared items, likes and favorites from different services to WebClip. WebClip automatically identify your content and auto-expand it for you.

-Hitesh, vcBytes.com

To set up a small business and make it a success story is not an easy thing. The hardest part of it is the publicity of the business. But now in the time of hi-fi technologies and up to date gadgets a flood named social networking marketing change the whole concept of marketing and advertisement. So now days, the social network has become one of the most important marketing tool.

Various social networking sites namely Facebook, Twitter, Orkut, LinkedIn are the hot spot for many small business organization. The online presence of the organization is enriched by the help of these social networking sites.

Social networking marketing depends on three main things: 1) unique content, 2) good SEO and 3) useful links. After registration under any social networking site, one gets a space to write down the endorsement message for public view. This content should be clear, user friendly and rich of right number of keywords. The clarity and proper word selection make content more attractive.

The proper SEO handling helps the URL to gain good optimization. And as soon as you get the social networking link index, it will be treated as inbound links to your main website. This is a right option to gain not only the traffic but also the sale of your product or service.

Benefits of Marketing through Social Networks -

The customers can give you the feedback of the product or the service instantly and directly. This type of feedback surely helps you in advancement of your product or providing better service in future. By this tool, you can easily channel various messages like information about the product or service, the details, any promotional offers like discounts .This new genre of promotion with a personal touch makes its way to popularity day by day. Above all social network platforms are FREE!

-Hitesh, vcBytes.com