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Now you can play fantasy cricket game on your mobile that too with supported commentary (voice based). Reliance Communications has introduced a new way of playing cricket called ‘Cwicket’, a multi-lingual and fully featured voice based mobile cricket game. In order to play the game, Reliance users have to call and subscribe at 505101065.

Cwicket features audio based matches in the India Ka Public league, subscribers can choose one from 10 different teams – Kolkata Kite Flyers, Bangalore Techies and Chennai Super Annas to name a few.

A user is allowed to choose to play the game in either English or Hindi. The commentary is pivotal as users need to listen to the commentary and decide the shot he wants to play. 1000 points are awarded for every game played, 400 extra for a win and 100 each for every six or wicket. The points can be redeemed to enter virtual tournaments, power plays, real prizes and custom bats and balls.  Service charges for this Cwicket game are Rs 15 for 15 days.

What are the driving points for Reliance to come up with this fantasy game -

• Reliance communication has around 200M subscribers.
• Cricket is not a game but a religion in India, Indians love to watch, play and support cricket in any form.
• Reliance is targeting 5% of its subscriber base which can yield them Rs 300Million if played for 30days.

Cricket games have been available on Internet and mobile through WAP. India being a multilingual country, Reliance Communication has partnered with DialFy Technologies, a Voice based Services Company to launch Cwicket, the first major voice based service to play cricket on mobile.

-Hitesh, vcBytes.com

Airtel is going to launch mobile bazaar which is termed as M-Bazaar for its subscribers to sell and buy any items through sms. The SMS-based service enables buyers and sellers to hook up with each other through messages just like the Web portal, ebay, does for Internet users. To start with, the mobile service operator has introduced a handset segment for trading, but soon subscribers will be able to trade in other verticals such as real estate, automobiles and electronics.

Give some quick details on what you want to buy or sell – Handset Brand, model, city in which phone is needed and Price. The profile is created & the best matches would come through SMS alerts.

Airtel has been launching new initiatives in a bid to increase its revenue from value added services. As voice revenues decline due to low tariffs, mobile phone operators are looking to move into new areas such as mobile commerce, mobile health and mobile banking.

The backend service provider for Airtel mBazaar and who is powering the mobile sale is Ver-se.

-Hitesh, vcBytes.com