19 Jan, 2011
digital marketing ICICI Bank Lycos Oak Investment outdoor marketing solutions Ybrant
Digital marketing firm Ybrant Digital has received $ 48 million through a fresh round of funding from investors, including Oak Investment and ICICI Bank.
Ybrant Digital, which has received the capital as combination of debt and equity, will use the funds to develop new technology, expand internationally and explore acquisitions opportunities.
The current round of funding has seen participation from Oak India Investments , an affiliate of Oak Investment Partners Asia Pacific Capital and ICICI Bank.
The company has received about $ 53 million in earlier rounds of funding. Ybrant Digital provides digital solutions to brands like SAP, Porsche , Ford , UPS, Swissair, Chevrolet, 3M , Jeep, US Army, LaSalle and Lufthansa. Founded in 2000 and headquartered in India, Ybrant Digital has offices in 20 countries, including US, Argentina, UK, Germany, Israel, China and Australia.
YBrant has made seven acquisitions in the last four years, the last one being Lycos Inc, a brand of search-based internet properties and services.
-Hitesh, vcBytes.com
16 Aug, 2010
Ad Network email Lycos search engine Ybrant
Truly old is gold, this old saying comes alive when i came to know of Lycos acquisition. I was totally unaware of the fact that Lycos existed, very emotional connect with Lycos since I created my very first email id on it.
Ybrant Digital, the end-to-end provider of digital marketing solutions, on Monday to acquire Lycos Inc for $36M, the leading brand of search based internet properties and services, from Daum Communications of Korea.
Lycos consistently averages 12-15 million monthly unique visitors in the US, and is a top 25 Internet destination worldwide, reaching nearly 60 million unique visitors globally.
“Brand Lycos needs no introduction, we are excited to bring in the Lycos properties into our fold,” Chairman and CEO, Ybrant Digital, Suresh Reddy said.
“The quality of content and tools offered by Lycos has always attracted the best of the consumers across the world. Our goal is to combine the benefits of Ybrant’s global network with what Lycos has to offer in creating a compelling global destination for our advertising clients worldwide. Coupled with our offerings for advertisers, we do present new products to our local users worldwide,” he said.
“As a result of the sale of Lycos, Daum will be able to devote its energy and corporate resources to core domestic businesses including search, mobile services and map,” William Chao, CEO of Daum Communications Corp, said.
-Hitesh, vcBytes.com
