Twitter has acquired a startup called Cloudhopper a messaging infrastructure company that enables Twitter to connect directly to mobile carrier networks in countries all over the planet. Cloudhopper is run by two techies and acquisition amount hasn’t been disclosed.
Cloudhopper provides mobile messaging technology and expertise to businesses in the wireless space. Currently, Cloudhopper powers some of the largest and most successful mobile messaging (SMS and MMS) campaigns in North America, Europe, and Africa.
Twitter has SMS written in its DNA. It started out with deep text message integration, the idea was to make it easy to broadcast a message to a number of ‘followers’ using mobile phones. Over time, as the service evolved, SMS became too expensive for the company, so it started dropping support for the free service. SMS is now making a comeback, as Twitter expands into areas where smartphones and even Internet access is limited. With the Cloudhopper technology, it will be able to manage the huge number of SMS it sends out to users.